Sterling Global Communications LLC, doing business as Sparkfly ("Sparkfly"), is committed to protecting the privacy and security of personal information entrusted to us by participants in the Sparkfly programs. This privacy statement explains our privacy practices with regard to all Sparkfly program participants.
This privacy statement is effective as of January 1, 2011.Scope
This privacy statement applies to all Sparkfly programs including but not limited to any Sparkfly Employee-based promotion, discount, or benefit program, Sparkfly's SparkQuest program, and Sparkfly's SparkSpree Merchant Voucher program, and any other program or programs offered by or available through Sparkfly (all such programs being collectively referred to as the "Sparkfly Programs"). The Sparkfly Programs enable members, users and participants to receive promotional offers from retailers, restaurants, entertainment providers and other merchants.Information that We Collect
We collect personal information as needed to administer the Sparkfly Programs. The following sections describe our general collection practices. If you have any questions, please contact us at the address below.Website Visitors and Prospective Sparkfly Programs' Members or Users
In general, you may browse many parts of the Sparkfly website without providing any personal information. As discussed in more detail below, we will collect your IP address and other information about your online activities using web log technologies (such as cookies and web beacons), which we may combine with personal information if you have provided us with it.
You may also request information about the Sparkfly Programs offline, such as by calling us. We will collect the personal information we need to provide the information you have requested, or the information or offers we believe you wish to receive.Sparkfly Programs' Members or Users
Sparkfly's goal is to provide Sparkfly Programs' members or users with numerous, valuable discounts and promotional offers. We collect personal information from consumers as needed to register them for participation in the Sparkfly Programs, in some instances to tailor offers or promotions to them (such as by city or zip code) and otherwise administer the Sparkfly Programs.
In general, Sparkfly collects the following types of personal information when you register to participate in any of the Sparkfly Programs:
- Contact information (such as your name, address, phone numbers, and email address);
- Other personal information that you may choose to provide, such as information about the types of offers you are interested in, your household, your age and hobbies, as well as any comments or ratings you provide about merchants;
- Payment information, if you are purchasing items including by not limited to products, services, Merchant Vouchers or other items.
When you use Sparkfly Programs to take advantage of a promotion partner's program or offer, we collect transaction information, including the name of merchant, the location of the merchant, the time of your visit to the merchant's location, the specific offer redeemed, and information about other products and services that you purchased from the merchant including but not limited to the purchase price(s) you paid.Information Collected Using Passive Technologies
Information gathered through cookies and by our web server logs may include your IP address, your Internet browser (e.g., Safari, Internet Explorer), your operating system (e.g., Windows XP, MacOS), the domain name of your internet service provider, the date and time of your visits, the pages viewed, the time spent at our web site, and the web sites visited just before and just after our web site.
We use web beacons, which are transparent pixel images that are used in collecting information about web site visitor activities and e-mail response and tracking. For example, if we send you an e-mail message, we (or third parties providing services on our behalf) may collect information through web beacons to determine whether you have opened the e-mail message or clicked on links located within the e-mail message.
Information we collect using cookies, web beacons and web server logs may be associated with your personal information.How We Use Personal Information
In general, we use all of the personal information we collect in order to:
- respond to your requests for information,
- provide you with merchant offers, discounts, products and services,
- enable you to purchase merchant offers, discounts, products and services on or through Sparkfly Internet sites,
- determine if you are eligible to receive certain products or services,
- provide customer service,
- provide you with additional information that may be of interest, including marketing communications from our partners and merchants,
- provide marketing data to our customers, and
- for other everyday business purposes, such as website administration, product development, and for evaluating product safety and understanding adverse events.
If you provide us with payment information (such as a credit card number), it will only be used and maintained for payment processing purposes.When We Disclose Personal Information
We may disclose your personal information to our affiliates, Merchants and our Employer clients (but only if you are an employee of the Employer client we disclose your personal information to) only for use for the purposes listed above. We do not otherwise disclose personal information to unaffiliated third parties for their own marketing uses unless (i) the disclosure is needed to fulfill your specific requests for products, services or discounts, or (ii) you have consented to the disclosure.
We may disclose any information with our service providers for the purpose of helping us operate the Sparkfly Programs, but we forbid these companies from using your personal information for their own purposes.
Please note that we may disclose any information as permitted or required by law, when necessary for health or safety purposes, required legal reporting, or to protect our legal rights.
For example, we may disclose information about you to our auditors or legal advisors or in response to a subpoena. We may also disclose information about you in connection with the sale or transfer of our assets or business.
Please note that we may disclose any information to any third party that is does not contain Personal Information. For example, Sparkfly may publish reports containing aggregate information regarding the Sparkfly Programs user community or transactions.Information about Children
The Sparkfly Programs are designed for consumers over the age of 16. We do not knowingly collect any information from children under 16 via our website or offline.Your Choices
Our goal is to respect your preferences about our use of your personal information. We only want to send you information if you want to receive it. We also want to communicate with you in the manner that works best for you - whether that's email, phone, fax or direct mail.
You may change your communication preferences at any time by doing any one of the following things:
- opt-out of emails by clicking on the link included in the email and following the instructions; or
- clicking on your account information on this Internet site and making the changes that you wish to make.
If you opt-out of receiving promotional communications, we may continue to send you other important information.Accessing Your Personal Information
We rely on our Sparkfly Programs members, users or participants to keep their personal information current. Please locate and click on your account information on this Internet site to update any of your information.
Our customer support department can also reasonably assist you with updates to your personal information or other requests related to information about you that may be maintained by us.How We Secure Your Information
We have implemented reasonable technical, physical and administrative safeguards to help protect your personal information against unauthorized access or loss. All sensitive personal information collected online is secured using industry-standard SSL encryption.
Contact Us with Any Questions
If you have any questions about this privacy statement or our use of your personal information, please contact:Sparkfly Customer Service
931 Monroe Drive, NE
Atlanta, GA 30308
Or call us at 1-800-687-2359
© 2011 Sparkfly